So, you’re about to release a new industrial product and you want to make some sales?
In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign.
1. Develop Engaging eBlasts
When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email blast (eBlast) announcing your new product. Include details, high-quality images and a strong call-to-action.
2. Make a Social Media Announcement
There are many ways manufacturers can connect with customers using social media. If you’ve developed a following prior to the new product launch, don’t be afraid to craft an announcement to your followers. They’ll be interested in the new release, and may help spread the word.
3. Create a Feature on the Home Page
The home page of your website should feature a link to the new product’s page. This is an easy way to spread the word to new website visitors that may be interested in the product.
4. Submit a Press Release
A press release is paramount to creating word of mouth buzz for any new product launch.
5. Produce a High-Quality Video Demonstration
If your customers would like to see the product in action, put together a high quality video demonstration. It can both engage customers and answer questions that they may have about the product. Product releases can include links to YouTube.
6. Promote the Product at a Trade Show
Time your new industrial product launch with a trade show promotion. This builds excitement and anticipation around a new product.
7. Design a Beautiful Product Brochure
Whether you’re supporting trade show efforts or passing them out to local leads, a well-designed brochure can do wonders for your new product launch. Invest in the product with a professionally designed sales tool.
Are you releasing a new industrial product soon? If so, make sure to implement these seven promotional tactics into your marketing strategy. Your new product deserves the best hype possible, and these techniques can make that a reality.
Need help with any of the above recommendations to promote a new industrial product? Visit Gotham, LLC at www.industrialmarketingexperts.com.