10 Common Marketing Mistakes

Common Marketing Mistakes1- WHAT ARE YOU SELLING?

One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success.

2- A GENERIC POSITION!

Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition.

3- APPEALING TO EVERYONE.

Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is received.

4- RECRUITING NEW CUSTOMERS VS. CUSTOMER RETENTION.

Too often, businesses focus their marketing toward bringing in new customers rather than capturing repeat business.

By building relationships with your current customer base, you generate brand loyalty and longevity and save marketing dollars. It typically costs four times more to recruit a new customer than to retain an existing one.

5- LATE CAMPAIGNS.

Timing is everything when it comes to marketing. Planning your B2B industrial marketing campaigns in advance allows you to generate greater interest and better target your audience for seasonal sales, new products and services.

6- CAUGHT IN A MARKETING RUT.

Continuously using the same marketing format, such as print only, limits your creativity when it comes to promoting your business and product. Get out of the marketing rut and discover new ways to promote your marketing message.

7- WEAK PRODUCT MESSAGE.

No matter how fantastic your service or product may be, the message you send out says it all. Make sure that your headlines have impact and that your copy is loaded with benefits, not just features.

8- STALE SOCIAL MEDIA.

Don’t encourage your customers to follow blogs, Twitter and Facebook accounts if you’re never going to use them.  Commit to regularly refreshing your entries and posts with exciting updates, offers and news for your customers.

9- MONEY POORLY SPENT.

If your budget is limited, evaluate the use of your marketing dollars and see where they can best be spent. Create campaigns where customer responses can be tracked, measured and analyzed through resources such as Google Analytics.

10- NO CALL TO ACTION.

Getting the word out is simple with print and web marketing available today, but enticing the reader to go the next step in contacting your company can be tough. Creating a dynamic call to action with phrases such as “Download Now, Click Here, Receive Free Tips, and While Supplies Last” generates excitement and motivation while increasing your chances of turning a prospect into a customer.

To add new life to your marketing program, contact the industrial marketing experts at Gotham, LLC.

The Importance of Experience in Marketing

 

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New marketing tools are created and abandoned every day.

New channels for message distribution appear and skyrocket in popularity, only to fizzle just as fast. 

New companies appear, shine brightly for a few months or years, then disappear.

While marketing seems to be a young, constantly evolving industry – and it is, to an extent – the fact is that 99% of what actually works in marketing today is simply a new variation on a very old theme:

  • Make a great product or provide a great service
  • Differentiate the product or service from competitors
  • Offer it at an acceptable price
  • Identify targeted purchasers and make sure it is available where they shop
  • Announce it to targeted buyers and engage them on an emotional level

This is why marketers and companies that have survived over the long-term warrant your attention.  They’ve proven that they know how to achieve Return on Investment over and over again despite variations in product, industry, economy, and current flavor-of-the-month marketing tools available.

These experienced marketing professionals can stay on top of trends in their own industry, because they’re experts at staying on top of trends in their clients’ industries.  And combining the two is where the real magic happens.

They know that there’s no such thing as a one-size-fits-all approach or solution.

They also realize that tools and tactics may come and go, but the underlying principles of human psychology don’t change.  So, while they will hone their skills in trendy new methods that make sense, they’ll keep their eyes on the big picture too, taking a holistic approach to helping their clients.

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Don’t get too caught up in the flavor-of-the-month, and don’t let your marketing team get caught either.  And if you need the help of an experienced marketing team who’s been there and done that, contact Gotham and we’ll discuss your marketing challenges.