We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies.
But the replacements don’t stop with your marketing department.
more “The New 21st Century Sales Strategy”
People judge your business on the perception you provide. By definition, perception means:
“The ability to see, hear or become aware of something through the senses.”
Every interaction with your company contributes to the overall perception or “brand” a customer has about your business. If you want to create a strong company image, you must understand how to show and communicate your strengths in every facet.
At the end of the day, brand consistency is king.
more “5 Factors of a Strong Company Brand”
Industrial B2B marketers often invest more in trade show marketing than any other medium. Why? Because the opportunity for interpersonal access and influence to ideal customers is optimized.
The Center for Exhibition Industry Research (CEIR) provides insightful statistics about marketing effectiveness among trade show visitors:
more “6 Steps to Maximize Trade Show Success”
If you want to sum up today’s business climate in a few simple words, look no further than Bob Dylan’s 50-year-old anthem: “The times they are a-changin’.”
more “Success In The 21st Century Means Rapid Evolution”
Social Media like LinkedIn, Facebook, Instagram, Google + and YouTube are just a sampling of platforms for promotion of industrial products and services. Social media is an affordable way to market, meets prospects where they spend time, demonstrates company culture and is measurable.
Social media marketing for manufacturers requires diverse content that engages the market with inspirational creativity. And when you can accomplish that, you’ll see success with social efforts.
Let’s review a few ways that manufacturers can make an impact with social media marketing.
more “Social Media Marketing for Manufacturers”
Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company.
more “The Importance of Having a Fresh, Updated Website Design”